whole wheat flour means: Grains made from the endosperm, bran and germ of wheat kernels. This gives the flour high levels of fiber, nutrition, and fat. (in Cooking Dictionary)
What else does whole wheat flour mean?
Whole wheat flour is made with whole wheat flour. White flour does not contain germ or bran. This flour is more nutritious and tastes stronger. Ground germ oil can turn rancid and bitter. If you have the space, store it in the freezer. (in Cooking Dictionary)