generic, generic product or generic brand means: The product is sold and packaged without any brand or advertising. Most commonly of standard quality as opposed to top grade or grade A. Customers receive lower quality products at a lower cost. They are packaged in plain packaging with no branding and a product description. The products may be still quality-controlled, unopened-dated, and priced per unit. Sometimes referred to as a “no-name” brand. (in Cooking Dictionary)