continuity means: Exposure of customers to advertisements intended to sell products or services over time. (in Cooking Dictionary)

What else does continuity mean?

Continuous is the state of or quality that is continuous. (in Merlin Dictionary)

A continuous succession of events or flows; a cohesive whole. (in Merlin Dictionary)

To avoid any discrepancies between shots in a movie, or to allow the different scenes to be shot together, it is important to have a detailed script. (in Merlin Dictionary)

Spoken material is used to connect parts of radio and television programs so there are no breaks. (in Merlin Dictionary)