brand and trademark means: A brand can be described as a label or name that is assigned by a distributor or manufacturer to a product. The trademark refers to the word, design or device that is assigned by an owner to a product, service, or product. Trademarks may be registered to ensure that the symbol or name can not be used by any other person or company. If a brand is registered with U.S. Patent and Trademark Office of Department of Commerce, it can become a trademark. U.S. law states that trademarks must have been used on goods and services. Items can also be trademarked in many countries before they are used. It is not possible to trademark common terms such as “silk”, “pants”, or “beauty”. Registered trademarks have symbols. These symbols include (r), which can only be used after the trademark is registered; ™, a mark for goods and SM for services. Register trademarks can be protected for up to 20 years. They are also renewable. (in Fashion Dictionary)