Hasselblad is a prestigious Swedish manufacturer of medium format cameras that have been synonymous with high quality and innovation for over 75 years.

History of Hasselblad

Founded in 1841 by Victor Hasselblad, the company originally produced cameras for the Swedish military. In 1948, they introduced the legendary Hasselblad 1600F, the first widely available medium format camera.

Quality and Innovation

Hasselblad cameras are known for their exceptional image quality, robust build, and cutting-edge technology. Their medium format cameras are preferred by professional photographers for their ability to capture intricate details and rich colors.

Iconic Cameras

  • Hasselblad 500C: The iconic camera used by NASA for the Apollo moon missions.
  • Hasselblad X1D: The world’s first mirrorless digital medium format camera.

Case Study: Hasselblad in Fashion Photography

In the world of fashion photography, Hasselblad cameras are highly sought after for their ability to capture stunning images with unparalleled clarity and detail. Many top fashion photographers swear by Hasselblad cameras for their superior performance.


According to a survey of professional photographers, 70% prefer using Hasselblad cameras for their commercial work due to the superior image quality and reliability.


Hasselblad cameras have stood the test of time as a symbol of quality and innovation in the world of photography. Their commitment to excellence and cutting-edge technology continues to make them a top choice for professional photographers around the world.